February 2015 in review

Febraury 2015 has been yet another decent month for Open Borders: The Case. It’s been a quiet month with steady traffic, despite a substantial reduction in the number of published posts.

Traffic patterns: overall summary

Controlling for length, February did almost exactly as well as January in terms of pageviews. Both months were a little lower than the unprecedently high-traffic months of November and December. Traffic is likely to grow at a slow and steady rate from this level, with occasional spikes during times when migration becomes a topical issue.

Social media successes

None of our posts published February were extraordinary successes. But some of our posts did perform well:

We had a much lower Facebook spend than usual. We only promoted the first two of the posts listed above, after it was established that they were doing quite well organically.

We also had some success with older posts, including:

Search interest

The pages we got traffic to based on search interest remained the same as in January 2015. See the January 2015 review for more information.

Open Borders Action Group highlights

Below are listed some posts in the Open Borders Action Group that generated considerable discussion. OBAG posts that led to subsequent blog posts aren’t included.

There’s a lot more discussion at the Open Borders Action Group. Do check it out and join the group if you’re interested in participating.

Site traffic: details

Pageviews for Open Border: The Case:

Month and year Pageview count (WordPress) Pageview count (Google Analytics)
February 2015 26,205 25,351
January 2015 28,149 25,702*
February 2014 14,964 15,409
January 2014 17,521 17,709

*Google Analytics was dysfunctional for a few days and a few hours on other days, causing that number to be an underestimate.

WordPress traffic by day for the past few weeks:

Screen Shot 2015-03-01 at 11.01.35 AM

Google Analytics traffic by day for the past month:

Screen Shot 2015-03-01 at 11.03.25 AM

  • Facebook likes for our Facebook page stayed fairly steady over the month, increasing from about 4180 to about 4250. We did not spend any money on page promotion. This was very similar to last month’s growth number.
  • The Open Borders Action Group expanded from 867 members to 905 members.
  • Our Twitter account @OpenBordersInfo saw its follower count increased from 1048 at the beginning of the month to 1084 at the end of the month. This was very similar to monthly growth in January.

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